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The political effects of mass communication
JAY G.BLUMLER AND MICHAEL GUREVITCH
Public concern about mass communication is chiefly focused on the potential effects of mass media content on audience members. Parents are anxious to protect their impressionable children from the assumed consequences of exposure to extensive portrayals of ‘sex and violence’ on television; selfappointed guardians of public morality set themselves up as watchdogs, aiming to shield society from the pernicious influence of less savoury media materials; spokesmen of numerous institutions, interest groups and social causes—ranging from the police to trade unions, industry, women's liberation, the elderly, racial minorities, etc.—often rail against broadcast and press ...
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