6TOOLS AND TECHNIQUES
So, you’re ready to dive in and be a curator. Not just as a hobby but as part of building a brand, a business, and even—gasp—earning a living.
Well, to do that you’ll need to think about your business in three parts: publishing, advertising, and syndication. It’s those three legs of the stool that will get you going, bring you revenue, and over time build a business. While the individual tools may change over time, the basic thesis is tried and true. How can you create a content site that is engaging and easily updated and current? Then, how can you find revenue once visitors start to come to the site? And finally, how can you reach out and tell the story of your site so that more folks will show up at your front door ...
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