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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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4

The Power of Value

Key Customer CEO Question:

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Rock and Roll Hall of Famer David Lee Roth, of Van Halen fame, spoke for a lot of us when he said, “Money can’t buy happiness, but it can buy a huge yacht that sails right next to it.”1 Some of us would settle for a two-person bass boat. Or maybe just a float for the swimming pool. Value, it seems, is relative. Only rock stars have yachts.

When we ponder the idea of what something’s worth, it is hard to put our finger on it. Value is something different for each person, isn’t it? Why does one person not care about the kind of cell phone he talks on, while another will stand in line several days ...

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