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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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6

The Power of the Heart

Key Customer CEO Question:

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Business is just an eight-letter word meaning rationality. Our products have complex lists of features and specifications to showcase their strengths. Our service contracts offer pages of fine print to protect against every possible contingency. Detailed budgets and flash sales reports have myriad rows and columns to keep us on track every minute, month, and quarter. We construct multilayered silos to operate in. We hire the best and brightest from the most prestigious academies who deliver perfectly symmetrical PowerPoint presentations to prove beyond any doubt just how buttoned up and rational ...

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