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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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7

The Power of Simple

Key Customer CEO Question:

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Chauncey Gardiner spoke with quiet confidence when he said, “In the garden, growth has its seasons. First comes spring and summer, but then we have fall and winter. And then we get spring and summer again.”

Gardiner was a character brilliantly played by Peter Sellers in the 1979 movie, Being There. He was a simple man suddenly thrust into a complicated world. In a Hollywood twist, he accidently becomes an advisor to the rich and powerful, including the president of the United States. What was hailed as a commonsense metaphor about coming economic prosperity was really nothing more than mindless ...

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