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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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FOREWORD

If you are in business today it’s not news that every customer is more demanding than ever before. They expect perfection and can be utterly brutal in their assessment of your performance. Between texting, tweeting, and talking to their tribes of friends and followers they can create utter chaos.

The question is what are you going to do about it?

I believe Chuck Wall couldn’t have written his first book, Customer CEO, at a more opportune time. Chuck is a successful entrepreneur, having started seven different companies in several different industries. He is an expert marketer who has never been satisfied with the status quo; he recognized he had to find innovative ways to differentiate his own enterprises as well as the clients he has ...

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