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Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall

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Praise for

Customer CEO and Chuck Wall

“I’ve felt for a long time that satisfied customers are not enough. What you need are customers who are so pleased by the way you treat them that they want to brag about you. They become part of your sales force. If you want to create those kinds of Raving Fan customers, read Customer CEO and let Chuck Wall guide your journey.”

—Ken Blanchard, coauthor of The One Minute Manager® and Raving Fans

“For years I’ve been teaching brands how to fascinate their customers. What I love about Chuck Wall’s approach is how vividly he illustrates that customer holds equal, if not more, power than brands. Today, marketers don’t lead the message—the market does. In this fascinating book, Chuck Wall teaches how.”

—Sally ...

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