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Customer Communities
book

Customer Communities

by Nick Mehta, Robin Van Lieshout
November 2023
Intermediate to advanced
256 pages
5h 33m
English
Wiley
Content preview from Customer Communities

Foreword

When I moved to the United States in my early twenties, my mother bought me my first computer. She spent her entire life savings on it, because she knew it would be important for me and my career. Like every mother, she was right. By having this computer I learned how to code, but more importantly I learned how to connect with others. I was exposed to CompuServe and America Online, where I could meet with like-minded people with even the most niche interests. Bollywood enthusiasts? Check. Puzzles? Check. Rubik's Cube lovers? You bet.

The point is, once I discovered community, there was no looking back. It was the one place I felt like I truly fit in.

Community matters.

And beyond how community has helped folks personally, online communities have a huge impact on professional lives too. If you're looking for advice on how to grow in your field, what better way to get that information than from others who have already succeeded? But beyond just the professional development, companies are finally starting to connect the dots to community's impact on the broader business.

I spoke about this at the HubSpot INBOUND 2022 conference. HubSpot's main mission has always been to help businesses grow efficiently. Like all things, the means to get there have changed. It has evolved from sales-led growth to marketing-led growth and product-led growth. Now we are utilizing all of those and adding in community-led growth.

The value of community is connection. The ability to trade notes ...

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Publisher Resources

ISBN: 9781394172115Purchase Link