"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
Table of Contents
- Title Page
- Copyright Page
- CHAPTER 1 - Executives Flying Blind
- CHAPTER 2 - Master Data Management and Customer Data Integration Defined
- CHAPTER 3 - Challenges of Data Integration
- CHAPTER 4 - “Our Data Sucks!”: The (Not So Little) Secret about Bad Data
- CHAPTER 5 - Customer Data Integration Is Different: A CDI Development Framework
- CHAPTER 6 - Who Owns the Data Anyway?: Data Governance, Data Management, and ...
CHAPTER 7 - Making Customer Data Integration Work
- RESPONSIBILITIES OF A CDI ARCHITECTURE
- DATA INTEGRATION THE OLD-FASHIONED WAY
- DATA INTEGRATION VIA CDI
- HOW IT WORKS: CORE FUNCTIONALITY OF THE CDI HUB
- EIGHT CORE FUNCTIONS OF HUB PROCESSING
- SYNCHRONIZING THE HUB AND SOURCE SYSTEM
- INTEGRATING MULTIPLE SYSTEMS WITH THE CDI HUB
- SOURCE SYSTEM DATA: PERSISTENT STORAGE VS. REGISTRY ACCESS
- THE CDI HUB IN THE IT ARCHITECTURE
- MANAGER DO’S AND DON’TS
- CHAPTER 8 - Making the Case for Customer Data Integration
- CHAPTER 9 - Bootstrapping Your Customer Data Integration Initiative
- Title: Customer Data Integration: Reaching a Single Version of the Truth
- Release date: August 2006
- Publisher(s): Wiley
- ISBN: 9781118046470