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Customer Experience For Dummies by Bob Kelleher, Roy Barnes

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Part III

Essential Enabling Elements

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webextras.eps Read about a great example of outstanding customer experience in a free article at www.dummies.com/extras/customerexperience.

In this part...

  • Discover ways to manage customer feedback and foster dialogue.
  • Find out how to build customer experience knowledge in your broader workforce.
  • Discover the keys to assembling the right customer experience team.
  • Find out how to embed customer experience into your organization’s larger culture.

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