September 2016
Intermediate to advanced
250 pages
5h 1m
English
Content preview from Customer Experience Manual, The
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Chapter 10
How to build trust through experience
As the world becomes more digital and companies seek to restrict personal contact, how will trust be built? As more and more data breaches hit the news, how can a company build trust in today’s world?
- How does the experience that we have influence the level of trust that we feel?
- How many companies will we finally trust with our data and what competitive advantage will that give those companies?
- How is the data and privacy and regulatory environment the CE practitioner’s friend today and into the future?
Using examples from financial services and telcos we will look at how experience can drive trust; we will also look at how we can really measure trust and how those that are in the vanguard ...