September 2016
Intermediate to advanced
250 pages
5h 1m
English
Content preview from Customer Experience Manual, The
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Praise for The Customer Experience Book
‘A terrific book that brings to all organisations which care about customer experience pragmatic and valuable solutions to become customer intelligent.’
Eric Chang, President, ICBC-AXA Life Assurance, China
‘An excellent guide to the why, what and how of implementing great customer experience. It approaches the subject from both the organisation’s and the channel’s perspective, providing plenty of useful examples of what to do and what to avoid. A must read for anyone in business looking to improve their situation.’
Jerry Smith, President and CEO, OgilvyOne Worldwide, Asia Pacific
‘Intelligent, practical and entertaining The Customer Experience Book should be required reading for every pensions professional ...