September 2016
Intermediate to advanced
250 pages
5h 1m
English
Content preview from Customer Experience Manual, The
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Index
automotive industry, emotion in
brand marketing
brand strategy/positioning, 2nd, 3rd, 4th
business process reengineering (BPR), 2nd
change(s)
dos and don’ts in creating a platform for
chief customer officers (CCOs), 2nd
communication, 2nd, 3rd, 4th
company, actively planning to engage the
connecting with your customers
customer