Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution

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A Process-Focused Enterprise in Action

Grasping the significant differences between a process-focused enterprise and a traditionally operated business requires one to be immersed in the ongoing operations of both models. Because most individuals today work in a traditional environment, what is missing from their education is a peek behind the scenes of a process-focused enterprise and how it handles an initiative from its inception to its execution.

To this end, let us explore a manufacturing company (WidgetCo) that builds the proverbial widget. For most of its history, this market has been relatively stable and profitable. Roughly five years ago, this lucrative market attracted the attention of international competitors—and several entered ...