In this chapter, we will explain some important consequences of market orientation. Organizational performance, firm innovativeness, learning orientation, customer loyalty, and employees will be investigated as consequences of market orientation.
A Company Case
Cisco Customer Focus
Cisco has established a truly customer-focused culture throughout the organization and not just in the customer-facing departments. Everyone at Cisco is empowered to act on behalf of customers and acknowledge that we all have a role that impacts their behaviors and attitudes. Experts with years of industry knowledge and Internet business solutions experience bring high return ...