Action Plan for Implementation
The following is a guideline toward achieving the changes in the organizational culture that requires implanting market orientation.4
• “Establishing a market intelligence system and its related departments equipped with human, physical, and financial resources, directed to the market environment to collect information.
• Developing and implementing a method of information dissemination that will be responsible for the distribution and interpretation of the market intelligence.
• Creating an informal, flexible, active communication system between and among departments in a supportive manner, reducing the bureaucracy within the company, supporting bottom–up information flows as well as top–down ones.
• Establishing ...