The glossary in Table A-1 summarizes the key CRM terms that were identified and defined throughout the text.
|assets||Everything a company owns that has significant value and can be sold to pay off debts.||20|
|brand||A pact between the company and its customers that makes promises, sets expectations, and defines agreements for their mutual benefit, which is symbolized by the “seal”.||2|
|customer||A person (or group of persons) who influences or decides on the acquisition of one of your products or services or who uses one of these products or services.||1|
|customer company||An organization (public, private, non-profit, or governmental) that has characteristics which influence the group ...|