Start with the company itself. What is your company's primary way of relating to customers? What's your company's Value Discipline?
Table C-1 illustrates some questions that can be used to establish how your company builds and maintains relationships with its customers. What is the primary value that your company offers?
|Operation Excellence||Product Leadership||Customer Intimacy|
|What is your company's value discipline focus? (Operational Excellence, Product Leadership, Customer Intimacy) Select your company's value discipline focus.|
|How do you assess your performance in your primary discipline compared to your competition? ...|