Is your company taking advantage of the tremendous opportunities available from moving customer interactions to the Internet? If not, is it even ready? The questions in Table C-5 will help clarify the answer.
The Internet can provide a tremendous opportunity for implementing extremely cost effective CRM processes. Are you ready to take advantage of it?
|Does your company currently have a web presence?||___ Yes ___No|
|Is your web site integrated into your overall CRM initiative?||___ Yes ___No|
|Do you use it for building relationships (or just for information)?||___ Build relationships ___ Information only|
|Have you ever “been a customer” on your own web site? How do you ...|