C.2. Internet Readiness
Is your company taking advantage of the tremendous opportunities available from moving customer interactions to the Internet? If not, is it even ready? The questions in Table C-5 will help clarify the answer.
The Internet can provide a tremendous opportunity for implementing extremely cost effective CRM processes. Are you ready to take advantage of it?
| Assessment Question | Response | |||||
|---|---|---|---|---|---|---|
| Does your company currently have a web presence? | ___ Yes ___No | |||||
| Is your web site integrated into your overall CRM initiative? | ___ Yes ___No | |||||
| Do you use it for building relationships (or just for information)? | ___ Build relationships ___ Information only | |||||
| Have you ever “been a customer” on your own web site? How do you ... | ||||||
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