O'Reilly logo

Customer Relationship Management: Getting It Right! by Judith W. Kincaid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

C.2. Internet Readiness

Is your company taking advantage of the tremendous opportunities available from moving customer interactions to the Internet? If not, is it even ready? The questions in Table C-5 will help clarify the answer.

The Internet can provide a tremendous opportunity for implementing extremely cost effective CRM processes. Are you ready to take advantage of it?

Table C-5. Internet Readiness
Assessment Question Response
Does your company currently have a web presence? ___ Yes ___No
Is your web site integrated into your overall CRM initiative? ___ Yes ___No
Do you use it for building relationships (or just for information)? ___ Build relationships ___ Information only
Have you ever “been a customer” on your own web site? How do you ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required