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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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D.5. Completing the Information Component

We're going to look at the rest of the framework views just so we can trace how critical the business views at the beginning are in guiding Information Technology's efforts to build the right system. In the next step, the IT team turns the entity relationship diagram (ERD) into physical designs.

D.5.1. Builder's View: Physical Data Model

Just as in each preceding view, the IT team started with the entity relationship diagram. The team reviewed for technical performance issues and suggested some modifications to the logical model to support faster updates, retrievals, and sorting. Each modification recommendation was explained to the business team with pros and cons. Exceptions that were approved and implemented ...

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