These questions will help you determine your company's readiness for building new CRM organization and governance structures.
|1:||Is there an obvious choice for executive sponsor? What position does this person hold in what part of the organization? Can this individual exert influence across all the CRM functions?|
|2:||Are there at least a couple of key executives who get the problem and would be willing to be part of the steering committee?|
|3:||What about the program manager? The individual must have a real passion for CRM because he or she is likely to be eating, drinking, and sleeping it for quite a while. How about you?|
|4:||Who can you get for the program core team? These must be individuals who are good enough at their real ...|