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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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9.4. Winning and Keeping Support

Winning and maintaining support for your program may not guarantee success, but the absence of broad-based support will ensure program failure. It's very important to include each of the following as part of your overall project charter.

9.4.1. Involve Key People

Involving key people in the strategic planning process is an important first step. Keeping them involved is also important. Your steering committee members and project team members should be in contact with a network of key players throughout the business (especially in their functional areas). They should be a focal point for bringing together perspectives and input on all key decisions, and they should be responsible for communicating the decisions ...

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