O'Reilly logo

Customer Relationship Management: Getting It Right! by Judith W. Kincaid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 15. Managing the Project

Project management is a topic that has been the subject of many books. Many successful models exist in the area of information systems project management, but the basic principles apply to the successful management of any project. Eric Verzuh, in his book The Fast Forward MBA in Project Management, says that a project is any work that we do only once. Projects have a beginning and an end, and they produce unique results. Designing and developing a piece of your CRM infrastructure is a project; using your web site to answer hundreds of customer support questions is not.

Why do we worry about managing projects? A CRM project involves so many organizations, processes, and people that it cannot succeed without a strong ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required