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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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15.1. Beginning the Development Project

In Chapter 9, we saw the importance of picking the right project and learned how to rank alternatives to ensure that you have chosen the project with the best chance of success.

15.1.1. Selecting the Team

After the project is selected, it is time to select the project team, including representatives from the impacted business functions (as identified by the people component analysis) and from Information Technology. By this time, we've already identified the steering committee and program core team members, so now we need to assign specific individuals to the project team for Valencia (see Figure 15-2).

Figure 15-2. The project team

The program core team is lead by the business program manager who will ...

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