Certainly your company has a marketing history. Think about various marketing campaigns that you're familiar with or other CRM-related projects (such as your web site navigation).
|1:||How does your company create marketing offers? Are they based on product features or customer value?|
|2:||How must a customer navigate through your web site? Is your site based on internal organizations and product lines or designed from the customer's perspective?|
|3:||What might it take to shift the focus to the customer when designing an offer?|