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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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19.3. Reviewing and Tuning Your Strategy

We are ready to begin the next project cycle by taking everything we've learned during the project (about business priorities, customer expectations, and technology—all the elements of the original strategic plan) and testing that all our assumptions are the same as we get ready to launch the next project. As indicated in Figure 19-2, we will repeat the same process that we've done before, but hopefully we'll be a little better at it each time.

Figure 19-2. Reviewing and tuning the strategic plan

I want to make one more point: You don't have to wait until one project is completely finished before starting ...

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