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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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22.6. Getting Started Now

If you are serious about doing business in the 21st century, then you need to realize that privacy is a real issue and one that's here to stay. You can use it to your advantage to build strong relationships by taking steps to ensure that customers are comfortable. Your company should act now or privacy will be done to you. Take these first steps:

  • Understand what privacy is all about.
  • Develop a company privacy policy that reflects what you do. It can evolve over time as your capabilities improve. It's better to be accurate than to have an ideal policy. Post an online version of your policy.
  • Get a Privacy Seal. Use simple and consistent language to describe what you do.
  • Take responsibility and demonstrate leadership. ...

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