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Customer Relationship Management: Getting It Right! by Judith W. Kincaid

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Preface

I've been asked the question “Why are you writing this book?” many times in the past several months. That question was easy for me to answer, but others were harder. Questions like “What will the book be about?” and “Whom are you writing it for?” have been more difficult, and I've been wrestling with them as I've sat staring at my blank computer screen suffering the agonies of writer's block. (I'm not sure it can actually be writer's block before I've ever written a page, but you know what I mean.) All these questions are important, and I want to answer them all.

So Whom Is This Book For?

This book will be helpful to anyone in any company that is planning to invest in a Customer Relationship Management program. It is primarily aimed at ...

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