Chapter 5 Customer Service in Egypt
Consumers just don’t buy products and services, they buy experience.
– Ben Jackson
By the end of this chapter, you will be able to:
- Understand the linkage between service quality and customer experience.
- Know and understand the components to service quality.
- Have knowledge about service quality and customer experience in Egypt.
- Know how service quality components can be used as a tool to improve customer experience.
Chapter Outline
- Introduction
- Country profile of Egypt
- Customer service and service quality in Egypt
- Components of service quality
- Conclusions
- References
Introduction
The proliferation of services, coupled with the wide range of channels of engagements, ...
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