O'Reilly logo

Customer Service: How to Attract, Retain, and Interact with High-Quality Customers by Jeff Havens

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Episode 1. A Tale of Two Businesses

First off, sorry that nobody died in that video. I know we teased you with that possibility, but our special-effects budget was slightly lower than the typical action movie.

More importantly, though, good customer service is not simply a bonus when it comes to your business. Often, good customer service is the thing that determines whether people buy your products or services and also whether or not they’ll come back to do it again. The more you pay attention to the customer experience, the more customers you’ll have.

Learning Objectives:

Illustrate two real-world approaches to customer service

Highlight the effect of quality customer service on revenue, retention, and overall success

Self-Reflection ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required