Episode 1. A Tale of Two Businesses
First off, sorry that nobody died in that video. I know we teased you with that possibility, but our special-effects budget was slightly lower than the typical action movie.
More importantly, though, good customer service is not simply a bonus when it comes to your business. Often, good customer service is the thing that determines whether people buy your products or services and also whether or not they’ll come back to do it again. The more you pay attention to the customer experience, the more customers you’ll have.
Learning Objectives:
• Illustrate two real-world approaches to customer service
• Highlight the effect of quality customer service on revenue, retention, and overall success
Self-Reflection ...
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