Episode 2. Pay Attention to Your Environment

Ever hang out at a hoarder’s house or spent the night inside an alley dumpster? If you have, I’ll bet you haven’t done it twice. That’s because our surroundings are extremely important. In fact, when it comes to business, your environment matters as much as the products you’re trying to sell and the customer service you’re trying to provide. If your customers have to wade through a fetid bog of crap to get to whatever you have to offer them, most of them won’t even try. And the ones that do will probably get halfway there, decide it’s not worth drowning in a fetid bog, and give up.

So don’t force your customers to be bog people. Give them the experience they deserve, and they’ll give you...wait for ...

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