O'Reilly logo

Customer Service: How to Attract, Retain, and Interact with High-Quality Customers by Jeff Havens

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Episode 3. Little Things Matter

Can you believe it? If people had to pick between ‘having a nice doctor’ and ‘not being sick,’ most people would choose the nice doctor option. That’s amazing! Next time I get have to go to the hospital I want to find one of those nice doctors. I’ll bet they just load you up on ice cream and lollipops and they probably have a full cable package on all the TVs. Sounds better than my own home, actually.

But I digress. As is true in virtually every element of business, it’s often the little things that make the biggest difference. If your products and prices are comparable to your competitors (and they usually are), then those little things probably represent the biggest single thing you can do to differentiate yourself ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required