Episode 3. Little Things Matter
Can you believe it? If people had to pick between ‘having a nice doctor’ and ‘not being sick,’ most people would choose the nice doctor option. That’s amazing! Next time I get have to go to the hospital I want to find one of those nice doctors. I’ll bet they just load you up on ice cream and lollipops and they probably have a full cable package on all the TVs. Sounds better than my own home, actually.
But I digress. As is true in virtually every element of business, it’s often the little things that make the biggest difference. If your products and prices are comparable to your competitors (and they usually are), then those little things probably represent the biggest single thing you can do to differentiate yourself ...
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