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Customer Service: How to Attract, Retain, and Interact with High-Quality Customers by Jeff Havens

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Episode 6. A Playful Way to Annoy Your Customers

If you only have a floor model and it’s not for sale, then why do you have it?!?!? That’d be like putting a delicious dessert on the dessert tray at a restaurant and then saying, “Oh, sorry, we don’t have that, we’ll be rolling that out in a month or so, in fact we don’t actually serve dessert, but we wanted to tempt you with the idea anyway.”

If you had to distill customer service into a single sentence, I think this one would be on the short-list of acceptable definitions: the simpler it is for customers to get what they want, the happier they will be. Which means you should strive to identify and correct as many inefficiencies and delays as you can. Or, to put it another way – make it easy for ...

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