CHAPTER 4

Seeing Eye to Eye: Face-to-Face Contacts

CUSTOMERS MAY COME INTO A BUSINESSBECAUSE OF THE PRODUCTSBUT THEY WILL DECIDE TO COME AGAINONLY WHEN THEY ARE TREATED WELL

Write down a typical customer contact that is reflective of your face-to-face interactions:

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Think about this scenario as you work through this chapter. Use it as the example when answering the Practice Lesson questions at the end of the chapter.

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