SECTION 2

Customer Value Thinking

The Revised Purpose of a Company Is to Create Value for All Stakeholders

Value Starvation has become important especially after the Business Roundtable announcement in August 2019, where CEOs of the top 300 companies in the United States signed off on the new Purpose of a Company.

Statement on the Purpose of a Corporation as Stated by the 300 Corporate Leaders in the Business Roundtable, August 2019

Americans deserve an economy that allows each person to succeed through hard work and creativity and to lead a life of meaning and dignity. We believe the free-market system is the best means of generating good jobs, a strong and sustainable economy, innovation, a healthy environment, and economic opportunity for ...

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