Building Customer-Centric, Trust-Based Relationships: A Well-Established Concept That’s About Humanity, Emotion—and Profitable Results
More than a buzzword, “being human”, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. “Human” now pervades titles of articles, blogs, white papers, and even books. But, there is little that is new or trailblazing in this idea. To understand customers, the effective enterprise needs to think in human, emotional terms. To make the brand or company more attractive, and have more impact on customer decision making, there must be an emphasis on creating more perceived value and more personalization. Much of this is, culturally, operationally, ...
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