Additional praise for Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information
“The always connected digital lifestyle means consumers are continuously sharing information about their specific wants and desires. Is your business positioned to take advantage of this shift? The Customer's New Voice points the way with actionable information as to how your organization can confidently move forward.
—Kathy Koontz, Associate Vice President, Customer Information Management, Nationwide Insurance
“In the Customer's New Voice, McKean's astute insights force us to take a hard look at chasing customer mediocrity by only building information proxies of what's inside the customer's head. He creditably demonstrates that the most effective path toward driving tomorrow's profitably is not only by businesses answering questions about customers, but increasingly how businesses inspire customers to volunteer their own answers to business's questions.”
—Marc Teerlink, Chief Business Strategist, IBM Watson Group, IBM
“The Customer's New Voice brings us the blunt reality that the most advanced technology or analytics will only reach a fraction of its full potential without integrating the insights that exist inside the heads of our customers. In the context of the new connected and “sharing” consumer, McKean clearly illustrates the steps taken by today's business innovators to inspire new levels of volunteered customer knowledge for the win/win of unprecedented ...
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