Customizing Social Media Marketing

Book description

Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices.

Product information

  • Title: Customizing Social Media Marketing
  • Author(s): Bernd Skiera, Lisa Schöler, Christian Schulze
  • Release date: January 2015
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT56207