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Cyberbranding: Brand Building in the Digital Economy by Deirdre Breakenridge

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More Ways to “Think” Internet in Support of the Brand

The proof is out there. We see every day how brands need to move beyond a name and logo, especially in cyberspace. Branding on the Internet is more than characteristics and attributes. It’s all about hands-on experience and interaction with brands, something that was not always available pre-Internet. The best way to prepare for the online brand or e-brand (dot-com start-up) is to start thinking Internet. Try your hand at Internet thinking in the next few examples.

. . . brands need to move beyond a name and logo, especially in cyberspace. Branding on the Internet is more than characteristics ...

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