Navigation should be simple, concise, and consistent on all pages.
Customers should not have to search for information—make it easily accessible, with pull-down menus by product name or category and searchable databases.
Keep information up-to-date to avoid the look and feel of a “stale” Web site that no one will visit a second time.
Fast downloads will get an audience involved in a Web site quicker—remember, the average attention span is roughly one minute.
Design should be consistent and reflect the message the company wants to portray as well as what the audience needs to hear.
Understand customers before they come to a site—it’s much easier to anticipate their needs.
Too much content can be distracting—customers should not forget why ...