Endnotes

  1. “What to Look for in a Search Engine Optimization Specialist,” Clickz.com, April 13, 2000.

  1. Ibid.

  1. Karen J. Bannan, “It’s Catching,” Adweek, June 5, 2000, IQ20.

  1. www.Etour.com, Send to Friend.

  1. “Spreading the Word,” Adweek, June 5, 2000.

  1. Ibid.

  1. “Opt-In Marketing’s Popularity,” www.eMarketer.com, June 19, 2000.

  1. Claudia Kuehl, “Spam’s Good Twin,” Internet World, May 1, 2000.

  1. Ibid.

  1. www.homegain.com, Newsletter, June 21, 2000.

  1. “The Elements of a Good Pitch,” Internet World. Reprinted with permission of Internet World. May 1, 2000. Copyright 2000. All Rights Reserved.

  1. “Gauging Attitudes about the Internet,” New York Times on the Web, June 12, 2000.

  1. “Targeting the Privacy Issue,” Clickz.com, April 27, 2000. ...

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