“We’re looking for someone with strong storytelling abilities.” This sentence in an emailed inquiry for an opportunity with a ballet company got me thinking. The offer was to design several story ballets for the company and they said that they were excited to have me come back and do more work with the company. The email went on to say that they had been disappointed in the last mounting of one of the ballets and needed a redesign. Without any other specifics to go on, I had to imagine that the “disappointment” came from an absence of storytelling. As a designer who crosses back and forth between the worlds of spoken word theatre and dance, I value storytelling in my work and feel it is the second most important ...
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