CHALLENGE 13
Brainstorming
WHEN YOU WANT TO FIND NEW IDEAS, YOU DON’T ALWAYS HAVE TO GO OUTSIDE YOURSELF. YOU CAN TAP INTO YOUR OWN SELF BY USING THE TECHNIQUE OF BRAINSTORMING. THIS EXERCISE INVOLVES GENERATING A FLOW OF IDEAS WITHIN A DEFINED TIME PERIOD. YOU CAN DO IT BY YOURSELF OR WITH OTHER PEOPLE, IN WRITING OR ORALLY. AFTER THE IDEA-GENERATING PHASE, YOU CAN EVALUATE AND SORT THE IDEAS, CHOOSING THE BEST ONES TO KEEP.
How to brainstorm successfully
Here are some ideas for carrying out a successful brainstorming session.
Write it down: ...
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