Notes

The Dare-to-Serve Leader

3 There’s nothing fundamentally wrong … Robert Townsend, Up the Organization (New York: Knopf, 1970), 91.

6 paradoxical mix … James C. Collins, Good to Great: Why Some Companies Make the Leap—and Others Don’t (New York: Harper Business, 2001), 39.

7 Leadership Is an Art … See Max De Pree, Leadership Is an Art (New York: Doubleday, 1989; reprint, New York: Crown Business, 2004); C. William Pollard, The Soul of the Firm, 1st ed. (Zondervan, 1996); and Rajendra S. Sisodia, Jagdish N. Sheth, and David B. Wolfe, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd ed. (Pearson Education, FT Press, 2014).

PART ONE: HOW TO DRIVE SUPERIOR RESULTS

Chapter One: Whom will we serve?

15 It begins ...

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