We made the buttons on the screen look so good you'll want to lick them.
The technical possibilities of ever shinier web designs and more smoothly animated layouts that modern web browsers are capable of makes the challenge of balancing features and attractive presentation even harder for web application developers.
Functional and non-functional requirements, such as interface design and performance, are often conflicting priorities. There is only a finite amount of time for any project. A good strategy (sometimes!) is to focus on those that deliver both, and there are many new possibilities within the expanding HTML standard.
Once the requirements are all settled and the application is constructed, ...