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Data Analytics for IT Networks: Developing Innovative Use Cases, First Edition by John Garrett

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Chapter 5

Mental Models and Cognitive Bias

This chapter and Chapter 6, “Innovative Thinking Techniques,” zoom way out from the data details and start looking into techniques for fostering innovation. In an effort to find that “next big thing” for Cisco Services, I have done extensive research about interesting mechanisms to enhance innovative thinking. Many of these methods involve the use of cognitive mechanisms to “trick” your brain into another place, another perspective, another mode of thinking. When you combine these cognitive techniques with data and algorithms from the data science realm, new and interesting ways of discovering analytics use cases happen. As a disclaimer, I do not have any formal training in psychology, nor do I make ...

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