Chapter 6

Innovative Thinking Techniques

There are many different opinions about innovation in the media. Most ideas are not new but rather have resulted from altering atomic parts from other ideas enough that they fit into new spaces. Think of this process as mixing multiple Lego sets to come up with something even cooler than anything in the individual sets. Sometimes this is as easy as seeing things from a new perspective. Every new perspective that you can take gives you a broader picture of the context in which you can innovate.

It follows that a source of good innovation is being able to view problems and solutions from many perspectives and then choose from the best of those perspectives to come up with new and creative ways to approach ...

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