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Data Analytics for IT Networks: Developing Innovative Use Cases, First Edition by John Garrett

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Chapter 11

Developing Real Use Cases: Network Infrastructure Analytics

This chapter looks at methods for exploring your network infrastructure. The inspiration for what you will build here came from industry cases focused on the find people like me paradigm. For example, Netflix looks at your movie preferences and associates you and people like you with common movies. As another example, Amazon uses people who bought this also bought that, giving you options to purchase additional things that may be of interest for you, based on purchases of other customers. These are well-known and popular use cases. Targeted advertising is a gazillion-dollar industry (I made up that stat), and you experience this all the time. Do you have any loyalty cards ...

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