O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Data and Process Resource Management: Business Niche Module

Video Description

Hear legendary Michael Brackett talk about Business Niche in this fourth module of the Data and Process Resource Management series. (Click here to see all of Brackett’s videos.)



The objective of any organization should be to thoroughly understand its business so it can successfully operate that business. The degree to which an organization understands its business equals the degree to which the business is successful. The business niche where an organization operates is dynamic and the state of the business niche is constantly changing. Thorough understanding requires understanding all the details of the dynamic business niche where the organization operates.

The business niche consists of objects, events, relationships, and rules, all of which have features. These components have mathematical structures and empirical domains, and correspondence between those that are the rules and relationships. Objects interact in space-time to create events. Events create triggers for responses to those events. The features become data in the organization’s data resource and the responses become processes in the organization’s processes resource. The combined data / processes resource contains the bulk of the organization’s business understanding.

The business-driven concept emphasizes understanding the business niche, including all the detailed interactions that occur in the business niche, and documenting that understanding in the combined data / processes resource. That combined data / processes resource then supports successful business operation. The business-driven motto is ‘Of the business, by the business, and for the business.’

Violations of the data resource and processes laws and rules adversely impact the business-driven concept. They result in a loss of understanding and consensus about the business, loss of formality for documenting the business, and increased uncertainty and disparity. The organization’s chance for a successful business is compromised.

The Data / Processes Resource Management series presents concepts, principles, and techniques, formal terms with denotative definitions, and the benefits of evolving to formal management of a combined data / processes resource. The series is beneficial for technical data and processes professionals, business professionals, and their respective managers.

Michael Brackett has been in data management for over 50 years. During that time, he developed many innovative concepts, principles, and techniques for managing data as a critical resource of an organization. He published 12 technical books and over 50 technical articles on data management, and three speculative business fiction books on data management, processes management, and business architecture. He is a prominent speaker at local, national, and international conferences, and is considered a legend in data resource management. He has been a member of DAMA since 1985, and saw the establishment of DAMA National in 1986 and DAMA International in 1988. He was President of DAMA International 2000 through 2003, and established the DAMA International Foundation in 2004. He received DAMA International’s Lifetime Achievement Award in 2006 for his pioneering work in data resource management.

Table of Contents

  1. Business Niche Module 00:41:56