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Data and Process Resource Management: Business Niche Observation Module

Video Description

Hear legendary Michael Brackett talk about Business Niche Observation in this fifth module of the Data and Process Resource Management series. (Click here to see all of Brackett’s videos.)

Thoroughly understanding the organization’s dynamic business niche requires constant observation, which occurs in the Observe Phase of the Business Cycle. Only through constant business niche observation can an organization gain an understanding of the internal reality of its business that matches the external reality of the business niche where it operates. Having that thorough understanding is the only way an organization can be successful.

The Business Observation Module provides the concepts, approach, definitions, and basic techniques for an organization to understand the dynamic business niche through routine observation. The module builds on previous modules that explain the data and processes resource cycles and the details of the business niche, and builds toward modules on interrogatives and frameworks, and architectures and models.

Business niche observation involves two scoping sequences. The first is to scope the business environment to the organization’s business niche, and constantly adjust that business niche. The second is to scope the business niche components to the data and processes that may be relevant to the organization’s business. Both scoping sequences are important, but the second sequence is the primary focus.

The data and processes scoping sequence begins with a discover phase that reviews business niche components – objects (including actors), events (including triggers and responses), relationships, rules, and their features – to identify raw data and processes that may be of interest. The understand phase wraps those raw data and processes with meaning to provide data and processes in context that are of interest. The chronicle phase documents those data and processes. The consensus phase combines multiple observations into preliminary data and processes that may be relevant.

The Data / Processes Resource Management series presents concepts, principles, and techniques, formal terms with denotative definitions, and the benefits of evolving to formal management of a combined data / processes resource. The series is beneficial for technical data and processes professionals, business professionals, and their respective managers.

Michael Brackett has in data management for over 50 years. During that time, he developed many innovative concepts, principles, and techniques for managing data as a critical resource of an organization. He published 12 technical books and over 50 technical articles on data management, and three speculative business fiction books on data management, processes management, and business architecture. He is a prominent speaker at local, national, and international conferences, and is considered a legend in data resource management. He has been a member of DAMA since 1985, and saw the establishment of DAMA National in 1986 and DAMA International in 1988. He was President of DAMA International 2000 through 2003, and established the DAMA International Foundation in 2004. He received DAMA International’s Lifetime Achievement Award in 2006 for his pioneering work in data resource management.

Table of Contents

  1. Business Niche Observation Module 00:55:36